About
Made for the rest of us.
I wanted a football shirt that actually fit. I couldn't find one. So I drew three. Oli ran the numbers, found the workshop, signed the order. Drop 01 is what came back.
Sampling ran from January through April. Every smocking row signed off, every cost line checked. The drop landed in May and is live now — five colourways: Red, Blue, White, Yellow, and a sky-blue stripe that sold out before we could stock the rest.
Drop 02 lands in autumn — new colourways, a different photographer. Sign up for first dibs.
And one more thing. 3.5% of pre-tax profit, every year, goes to grassroots women's and girls' football. We're finalising the partner charities right now — Common Goal, the Football Foundation's Lionesses HERe to Play Fund, and a named Irish recipient are on the shortlist. Names will appear on the homepage before the first shirt ships. The figure gets audited and published in our annual accounts. Receipts in December.
Independently designed and made. Not affiliated with any football club, federation, league, or sponsor.
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